The Aurora Award is a prestigious award that many feel has the industry's most beautiful statue, (but then they say the same thing about our certificates too!) and just winning, and looking at that statue on your desk, is going to feel fantastic. Some who enter the Aurora Awards do it for just that reason alone, and they are perfectly content.
But some of our top entrants have also been actively using the Aurora to directly market and promote themselves with great effect. They follow up an Aurora win with weeks or months of Aurora-based marketing, effectively giving themselves larger-than-life stature to clients and prospective clients, using that magic endorsement from a third-party industry giant. If you have not been doing this, you have lost loads of potential income, and opportunities, as well.
So here's...
Benefit Number One:
Marketing Tools. With your win, you will have access to an array of marketing and recognition tools: statues, certificates, lapel pins, and other personalized winners' items coming soon. These tools on your desk or in your foyer speak volumes without having to say anything. Our clients are thrilled when they win an Aurora Award. After presenting the statue, we've witnessed many "acceptance speeches" as they hold their Aurora proudly in the air. It's great for our production company to be recognized, but it's even better when we get to showcase our clients!
Robin Jackson
Production Manager
TVC Productions, Branson, Missouri
Benefit Number Two:
Client and Crew Sharing. When you win, clients and crew associated with your project can also order statues and certificates and lapel pins. Here's the first third-party, industry giant marketing tool and it is a powerful one. Giving them to clients, and crew to show appreciation, can help build valuable loyalty.
We enter primarily to reward our creatives. It's our way of saying "good job... we like what you did." Clint Runge
Arch Rival
Lincoln, Nebraska
Benefit Number Three: Your Website Link Included on Our Online Winners' List. Our winners have long been included in a list on our website. We have been contacted by companies telling us they have received new projects because a potential client found their company listed on our site; but now, we are taking it one giant step further. Aurora Award winners' listings will now include a hotlink directly to your website!
Potential clients are at your website in two clicks, with your contact information right in front of them - ready to believe in your abilities!
Benefit Number Four:
Official Project Feedback. Every Aurora Award entrant will get a judges' feedback notification with a tally of your work's strengths and areas for improvement. Any comments the judges may provide can also be used as printed endorsements in your own literature.
That ought to get you some attention! The Aurora Awards really stand out in the field of video competition because they actually give valuable feedback to the producers about the quality of various components of the finished movie. Both the strengths and weaknesses are identified and that information is necessary to determine where we can do better and what we should amplify.
Charlie ChapinMoonshadow Productions
Stockton, California
Benefit Number Five:
Creative Minute E-Bulletin. This informative little e-zine is packed with years of wisdom not just in contest-winning techniques, but in all aspects of independent production, development, and marketing, as well as announcements of enhancements and news in the Aurora Awards program. Valued at $49.95 per year, it is available to everyone, regardless of whether you enter the Aurora Awards competition or not, for a limited time, absolutely free as a courtesy to all those who explore the Aurora Awards. Benefit Number Six:
Hit-the-Deadline Discount. All who meet the May 25 entry deadline will get a courtesy discount of $10 off the $70 entry fee, leaving you paying lasts year's $60 fee per entry. Since most of our entries come as third, fourth, or fifth entries (or more) for a single project in different categories, this "little" discount actually adds up nicely foryou! We were pleasantly surprised how easy it was to enter and how much publicity we have gained from being a winner.
Randy Gardner
News Director
News 20, St. Louis, Missouri
Benefit Number Seven:
Sneak Peeks at Cutting-Edge Media. Many of our former winners come back to serve as members of our judging panels, which allows them to see what is media producers are currently doing across the country, (entries are not judged in their own state) It can be a great source of creative ideas for your own work. Here's what one judge said: Judging the Auroras is an honor, and a genuine pleasure. Yes, I am very busy, but I have judged some truly magnificent pieces, and I have never regretted the time spent viewing entrants' work and getting new ideas.
A.L. Card
Freelance Film Composer
Orem, Utah
Bonus Benefit For Student Entrants:
Students Get to Enter 50% off. We at the Aurora Awards program believe in our younger colleagues, and we want them to enter the professional world with our accolades behind them, if they "make the grade". (Available only to entries within the "Student" category, not to additional category entries.)
I think the Aurora Awards has it all over many similar competitions in it's diversity of categories. It allows film makers who have minimal budgets to enter their work in a category that will likely have work produced under similar conditions and limitations. It's also helpful having your work judged under the auspices of the intended audience, that part of the judging criteria will be based on knowing the intended audience is classroom students, for example, and not a general audience.
Tom Knoff
Coordinator of Media Production
Harper College, Palatine, Illinois
It's a marketing tool, Press releases upon winning are free advertising. Having awards on display in your office often promote questions from new clients, and gives them a sense of confidence that you have been recognized for excellence in your field.
Morton Molyneux
K2 Communications
Lethbridge, Alberta, Canada
Enter Now,
Entering the Aurora Awards competition is not hard, but the benefits of winning are enormous. Every year, more and more media professionals are discovering the Auroras, and many of them are decorating their desks and their press releases with their wins.
Besides, winning an Aurora Award, seeing your certificate, and holding your beautiful (and heavy) statue in your hands just plain feels good! Click over to our how to enter section NOW and get the ball rolling - you'll be glad you did!
Sincerely,Q.L. Orr
Aurora Awards
The Aurora Awards is one of the top national competitions. If you win an Aurora Award, you truly have produced a quality product." James Vergara
Public Information Media Coordinator
San Joaquin Delta College, Stockton, California |